Social media has become the most popular platform in digital world to interact with one another on individual, group, regional, national, international, etc. basis through text, image, audio, chat, video, etc. on various matter. For these it has multi-dimensional impact in the society as well as in the world in various ways in various matters. Some of impacts are as following:

Positive Impacts:

Communication and interactions improvement:  Social media is significantly improving relationships by providing a constant and instant communication platform through the content of through text, image, audio, chat, video, etc. by allowing people to stay connected regardless of geographical distance. It has made possible to build, rebuild and continue relationships individually, community, socially, etc. by sharing text, image, audio, chat, video, etc. of life events and others. Social media also helps reconnect old friends, group and community and maintain relationships that might otherwise broke due to time and distance. Additionally, it offers support networks and groups where individuals can share experiences and advice, strengthening bonds through shared interests and common goals.

Information publicity: Social media make it easy to speed up the publication of information in the form of news and events. It gives the opportunity of exchanging differing viewpoints and accessing real-time information in a forum during various local, national, regional, international, etc. events. Social media is a popular source for getting various news, events and information.

Marketing facility:  Social media can be used to reach to targeted consumers/users of product or service by presenting those in lucrative ways in proper media at right time. It is effective for creating brand awareness, increasing sales, brand loyalty, expanding marketing area, etc. to generate more revenue or conversion. Presently social media like Facebook, Instagram, Tiktok, X, Youtube, etc.  have billions of user all over the world. Among these targeted users are selected and presented for the targeted products or services by the social media.

Source of Education: Social media acts as education source. Knowledge base various types of contents in social media provide teaching to its users as educational ingredients. Users can learn many topics essential for academic, daily life, healthcare, legal issues, cultural, etc. These learning enrich their life in many ways to lead their life comfortably and safely. By exchanging views, expertise, development, etc. users can achieve a lot of education.  Educational institutions deliver various course, tutorial, expertise, webinar, innovation, development, etc. to provide educational services through various social media in various ways.

Community Cooperation: Social helps to build up group and community domestically, nationally, regionally, internationally, etc. based on common interest, value, policy, profession, ethics, culture, education, age, language, passion, etc. Most of the users of social media are members of one or more community and group. These group and community are helpful for its members and others for getting or giving support to each other in various situation for various purposes. Thus social media help to build cooperation among human being in various issues for various purpose all over the globe.

Facilitate Employment: Social media facilitates for employment for job seekers. Interested stakeholders offer jobs and competent person or organisation can obtain that jobs. Also professionals make their brand through social media by displaying their professional competency.  These are happened through individual or group communication in social media. Social media platform like LinkedIn, etc. are designed and used for offering and getting jobs for competent on the relevant field. Thus social media has become a source of employment opportunity, personal branding, searching competent personnel, etc.

Entertainment Facilities: Social media contain various audio, video, animation, etc. contributed by various stakeholders as entertainment item. These entertainment items provides types of entertainments for various choice of users of social media.

Social Consciousness: Social media helps to create consciousness regarding various issues among citizens of the society. Thus social media establish various social issues among the stakeholders of the society, make habitual to practice certain issues in the society, obligate the authority to fulfill certain demand, social change, etc. by performing campaign, webinar, continuous education, etc. Now social media is a tool for reshaping the society in various ways regarding various issues worldwide.

Getting Opinion: Social media can be used to get feedback from the users of various products and services in proper manner. Social media helps various local, national, international, etc. authority, manufacturers, traders, service providers, surveyors, social organisations, clubs, etc. to get opinion, feedback, update, etc. from targeted audience regarding various matter.

Branding: Social media helps awareness, creating and establishing brand for individuals, company, organisations, institutions, products, services, etc. in various ways. Facebook, YouTube, X, Instagram, etc. social media platforms have billions of audiences all over the world. By presenting text, image, animation, audio, video, etc. through these platforms in proper ways a brand can be established for individuals, company, organisations, institutions, products, services, etc. sustainably. Presently social media is being used widespread as an effective tool for establishing a brand.

Charitable Functions: Social media is now being used for various charitable purposes. To help distress people for physical disorder, economic crisis, environmental devastation, war destruction, etc.  fund is being raised, human sympathy is being concentrated, social safety shield is being spread, humanitarian aid is being accumulated, etc. charitable works are being performed by using social media in various ways.

Negative Impacts:

Privacy Vulnerability: Personal information is frequently shared in various social media platform. This information may become vulnerable for maintaining privacy if proper data protection measure is not taken.  Personal information may be exploited by illegal intruder which may cause losses for a person in various ways. So it is needed to be cautious for sharing personal information in social media platform by considering data security credibility of the platform.

Misleading Information:  Various social media platforms show various false, fake, fabricated, etc. misleading information in the form of text, image, audio, video, etc. Some contents in social media provoke for violence, toxic relationship & entertainment, occupation, looting, etc.  Various misleading information creates social, community, communal, etc. unrest. For this controlling of misleading information in social media platform is a great challenge.